The Perfect Bait

In the last post we talked about how to learn about your big fish and prepare for the first contact you’ll make with them. This first contact is essential to your success. You need to instill confidence in them. They need to know you can fulfill exactly what you are offering on time, at a good price and at the quality you promise.

Today we’ll actually go through the big approach and how to make that perfect first impression. Before you put together your approach plan, you need to choose with big fish you’re going after. Take a look at your notes and the research you’ve done about prospective fish. Then decide which one will be the easiest approach to start out with.

There are a series of things to go through in choosing which fish to start with. They are: Read article / comment »

How You Can Win a Flip Video Camera

It’s simple!  And it costs you nothing except a little of your time to enter.

All you have to do is post a VIDEO TESTIMONIAL (on Youtube) saying how you have used my products and how it has helped you.

The only rule is you must state the name of the report, information, book, program, audio, video, whatever, in the testimonial and refer to where you found it – and the website name you need to type in the description box is:

 http://www.TerriLevineRecommends.com

 This is where I now keep all my products and this is where you will find any products you’ve purchased in the past that may have been on a different site back then.

 Then send the testimonial video URL to me at t@coachinstitute.com so I can go check it out.

 If it is good, you will win a Flip Video Camera. 

 How easy is that!

 T

Untangle the Red Tape

In the last post we talked about how to bring the big-company mindset into your business and your team. This will help you overcome the mental obstacles that will keep you from being successful. Now, that you’ve learned how to overcome that, we’re going to talk about who your fish is. It’s important to know about the fish you are looking for before you put a plan together. We’re also going to take a moment to talk about the potential “red tape” you may encounter along the way.

The most important thing to know about your fish is their purchasing habits and procedures. There are four main things you need to work on in order to be successful: Read article / comment »

Be One with the Fish

In the last post we started our series on catching big clients, or “fish”, that will sustain your business over the long run. Today we’re going to take that a step further by talking about how to understand and think like a big fish company and how that can help you plan your approach and find success.

Before you can start the process of landing big clients, you have to make sure your entire team is onboard with your approach and vision. There are six keys to finding big client success. They are:

1. First Impression: You must remember you have one shot to land a big client. If you make a mistake, they aren’t going to consider you again. Never give them a reason to doubt your abilities.
2. First Priority: Your fish must always feel like they are your first priority. Returns calls and emails immediately and find solutions to their problems or questions as quickly as possible.
3. Flexible: You need to be flexible in your negotiations. If they need a special service or for you to customize a product, say yes for the benefit of the long term. A little hassle now will be a big pay off later.
4. Long-term: This goes along with the last one a bit. As you are approaching and negotiating with big fish you need to think about the long term benefits for your business. If you go for a one-time big score you will lose their interest.
5. Have Fun: Work should be fun, even when trying to land big clients. In fact, this should be the most fun. You are sharing your vision with new people and including them in your future success and likewise. People simply work better in a fun, happy environment. Your passion will also be contagious and pull the fish into your vision even more.
6. Help Them: If you take just a little bit of time and offer your clients ways to save money or time by introducing them to potential business partners, this will show you really are invested and interested in their business. Strive to find balance between your business needs and your client’s needs.

There are also a few tactics you can use to bring in a big-company vision to the people on your team. You can:

• Post these six keys for all to see.
• Put together a performance based incentive program.
• Conduct frequent team meetings.
• Use a “right now” policy that dictates big fish calls be answered immediately.
• Offer awards/recognition for big-company ideas and executions.
• Put together a training and certification program based on the six keys above.

These 6 keys and tips will help you instill a big-company mindset through your company which will help you be more prepared and more likely to land your big fish. Once your team is thinking this way, you’ll be unstoppable.

If you need help putting together an incentive program or other way to push your team toward the big-company mindset, try our FREE test drive to work with one of our coaches or check out our resources and tools.

How to Authenticate Your Marketing

With the introduction of stringent new rules regarding what you can claim and how you can claim it and what you can’t claim on your websites and in your advertising and marketing materials (shall we call these your “bragging rights”?), this has tightened the loophole on dishonest marketers who misled you into buying products and services of dubious quality because their claims were downright lies.  This is good news!

But it also means you are restricted in sharing some outstanding information with your audience.  For example, I have clients who have earned sums of $25,000 and more within days of using techniques I have taught and coached them with, and naturally they couldn’t wait to tell me.  And naturally, I would love to share that news with others because I know it will prove that what I teach works, and often in amazing ways.  However, with the new laws, I am not able to share this outstanding  information.  I am only allowed to use  average, more believable results – which is all well and good, but hardly impressive!

So if you can’t state yourself in your marketing that your clients can earn $X amounts by using your products or services, how can you use this information?  How can you prove it? Read article / comment »